Joeboy: The Young Legend Who Is Changing The Game With His Own Record Label
Joeboy, one of the most exciting and successful artists in Africa, has taken a bold step in his career by launching his own record label, Young Legend. The Nigerian singer and songwriter, who has a unique blend of Afro-pop and R&B, has been making waves in the music industry since he released his hit song “Baby” in 2019, which was followed by other smash hits and albums. He is also one of the beneficiaries of Mr Eazi’s emPawa Africa initiative, which supports emerging African artists.
Joeboy announced the news of his record label launch on his social media platforms, sharing a ritual-themed clip that showed him performing some rites and declaring “Dawn of a new era. Young Legend is alive.” The Nigerian singer, who has amassed over 2 billion streams in just over three years, said he was ready to “empower the next generation of African talent” with his new venture.
Young Legend is not just a record label, but a movement that aims to inspire and nurture young and talented artists across the continent. Joeboy, who started his musical journey as a beneficiary of Mr Eazi’s emPawa Africa initiative, said he wanted to give back to the industry that shaped him.
