In a recent interview on Channels TV’s Rubbin’ Minds, popular TikToker Peller shed light on his financial success on the platform, debunking rumors that he earns N200 million weekly on TikTok.
Peller explained that his initial goal was to create entertaining content, not to make money. However, he discovered a successful strategy by live-streaming and engaging with his audience without soliciting gifts.
This approach led to increased views and, consequently, higher earnings.
Peller revealed that his live streams, which typically last 20-30 minutes and occur three times a week, generate between $2,000 to $3,000. In some instances, he has earned as much as $10,000 from a single live stream.
He stated, “All the conversations about me making ₦200 million are not true. I didn’t go to TikTok to make money. I went there because I wanted to be doing tap-tap. Before, I wasn’t even interested in making money on TikTok.
“In this life, you have to have strategy. I noticed that when I asked for gifts, my views go down. But when I’m just talking, I think my people love me. Even the people who say I’m not funny keep watching me when I’m just talking normally. Now, I just go on live stream and talk. I won’t even ask for gifts, but when I end the live, I can see like $2,000 or $3,000 for just 20 to 30 minutes.”
